Warm Blankets Orphan Care International is a Christian non-profit organization that rescues widows and orphans from horrible situations and give them a home and a family. They have over 60 orphanages around the world. Their mission is to restore children in Christ through innovative orphan care initiatives.
Their current branding lacks credibility and professionalism to build trust and it miscommunicates who they are. Their logo speaks more to the demographic that they are helping rather than the demographic they actually need to aid them in helping orphans.
The new brand identity should covey a feeling of hope, restoration, and security. It should symbolize a home that is inviting, loving, and warm.
