GRAZE.COM

 

Graze.com had a portfolio of well over 100 different snacks in their delivery boxes but weren't making the most of the enormous variety they offered. I worked with them to create sub-ranges within the graze.com brand using a variety of illustration styles, keeping within their manufacturing constraints. The outcome was that when a customer opened their delivery, what they saw was a variety of creative titles that reflected the variety in the flavours they had each week, resulting in a decrease in cancellations.