This .gif animation is a noncommercial project created for a joint exhibition.
The phrases with negative connotation are combined with bright colors and objects, not characteristic of the text shown. The aim of the project is to provoke an emotional dissonance.
Here I wanted to juxtapose the meaning, carried by text with the suggested technique and see how they are going to be comprehended by a viewer. How does the meaning cooperate with the image? This is the question I am trying to pose with the help of the project.
Thank you for your attention.