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利工民 - 幸福,一輩子。
Louise C
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有的愛,是含蓄的。簡單一個擁抱讓很多人卻步。
利工民正正代表著這種傳統含蓄的愛。
薄薄的毛衣,承載著厚厚的愛意,為家人帶來溫暖,百年不變。
還記得上一次擁抱他/她是何時嗎?
Storyboard
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利工民 - 幸福,一輩子。
3
543
0
Published:
April 15th 2015
Louise C
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Louise C
Hong Kong, Hong Kong SAR of China
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利工民 - 幸福,一輩子。
挑戰: 為一個經典香港品牌利工民設計一個品牌復興運動以增加牌子在年輕一代心中的知名度並開拓更多年輕人市場,令品牌文化得以傳承。 利工民在香港已經有九十多年歷史,是一個陪著很多港人長大的牌子。 卻因為低調的作風而不為年輕人所知。我們要在保留牌子獨有個性的同時增添新元素並勾起港人的共同回憶。
3
543
0
Published:
April 15th 2015
Tools
Photoshop
Illustrator
Creative Fields
Art Direction
Branding
Storyboarding
利工民
leekungman
hongkongbrand
rebranding
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Attribution, Non-commercial
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