The Project:
Deliver a direct mail campaign that differentiates Mylanta from Maalox, focused around Mylanta's "taste preferred over Maalox" claim.
The Idea:
Once consumers taste the love of Mylanta - the delicious mint and cherry flavors and soothing heartburn relief - they'll call it quits with their old heartburn flame.
Deliver a direct mail campaign that differentiates Mylanta from Maalox, focused around Mylanta's "taste preferred over Maalox" claim.
The Idea:
Once consumers taste the love of Mylanta - the delicious mint and cherry flavors and soothing heartburn relief - they'll call it quits with their old heartburn flame.
Direct Mailer #1Two-sided (other side featured coupons), introduced theme.
Direct Mailer #2, Inside Horizontal SpreadThe three-staged relationship story of you and your heartburn medicine.
