Triangle D’or is a small, locally sourced and made clothing boutique located in Lacoste, France. The boutique needed a full brand identity that represented their hand-made, yet modern feel.

The name for the boutique comes from the Luberon Valley which it overlooks. The valley is nicknamed the golden triangle because of the shape the surrounding villages create, and, once translated into French, you get Triangle D’or.

The uneven script logotype hinted at the hand-made qualities of the boutique. They wanted to appeal to locals as well as tourists, so the color palette was kept very neutral and soft. The clothing tags were made in the shape of a triangular pyramid to nod to the valley, as was the shopping bag. There are post cards that act as business and information cards that would be positioned at the front counter or dropped into each shopping bag.