CREATIVE BRIEF
Client:
Farberware Cookware
Target Audience:
Single or Divorced Men(how sad) 30-50 who are nervous or anxious about their skills in the kitchen.
Consumer Insight:
Men are a little afraid of cooking when it's not done on the grill.
Key Message:
Farberware cookware is built tough for men.
Concept:
Man Made Food.
Reasons to Believe:
Farberware is tough cookware built to handle the trials and errors of cooking.
Art Director: Reed Sullivan
Copywriter: Reed Sullivan
PRINT
OUTDOOR