About the Program
Taylor produces daily social content and intermediate consumer programs for Allstate's motorcycle-specific Facebook page, which has accumlated an excess of 177K fans.
The Results
-Despite the narrow focus, Allstate's motorcycle page comes under just half of its competitors' flagship pages, and regularly outperforms their daily content
My Contributions
-I served as the primary agency contact in regards to the social media calendar and content
-Managed staff to ensure content was on-strategy and optimized for engagement
-Worked with agency partners and other team members to cross-promote the brand's motorcycle campaigns
-Monitored page for real-time response protocol
