First, an ad was created. We made the size of the banner 9" x 3", 300 pixels/inch, and used the RGB. We looked up wanted signes in Google and changes the text and photo to a baby in the ad and used an appropiate font choice. Then we found five different outdoor locations to put the ad. The first one, Morrisons, the ad was placed around the top of the building using vanishing point along with created a drop shadow, which was used in all of the ads, to create affect. Then we used the lighting tool of infinite light to create the effect of where the sun is in relation to the ad. The next ad with the balloon the ad was placed in and shaped in shapes to accomade the balloons shape. The lighting used in this ad is the point lighting to add effect of the balloons shape in relation to the sun. The last three the ads were placed on the buildings by using the vanishing point tool. The third and fourth ads used infinite lighting effects while the last ad we used spot lighting. Finally we changed the color of the sky in the fourth outdoor ad to red by using the hue/saturation adjustment tool.