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Museum of Modern Art - Brand Design

Initial logo design: I wanted to create a very simple, versatile logo that could be used in a huge variety of contexts. I eventually settled on this iteration, since it seemed to suggest artistic framing and composition as well as the theme of abstracting letters and form commonly found in modern art. 
Website homepage mockup
A very rough mockup of floor-by-floor exhibit guides rendered right on museum walls through spatial typography.
Museum of Modern Art - Brand Design
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Museum of Modern Art - Brand Design

For a branding project, I chose to come up with branding for a generic Museum of Modern Art not associated with any specific city (as opposed to Read More

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