jcpenney
sustainable bag design
sustainable bag design
The goal of this project was to create a system for JCPenney to eliminate single use plastic bags and encourage shoppers to bring reusable bags when shopping. After spending time at JCPenney and conducting extensive ethnographic research, we focused on creating a lighter product, minimizing the number of materials used, using low-energy production methods from renewable sources, and creating a product take-back system to collect, reuse, and recycle the product when customers are finished with it. Sustainable design calls for us to reinvent more than just solutions; we also needed to reinvent the system that product rested upon. Our campaign, “Together We Do Better” provides the framework for this system. It includes a community outreach program as well as a social campaign that highlights three aspects: Learn, Act, Earn. Through JCPenney’s existing relationships with different afterschool programs around the country, we have developed an educational program that can be conducted with kids. JCPenney will send the schools customizable reusable bags for the kids to personalize along with an educational lesson plan.
