Logo is basically a mirrored image of the brand name "Meezaj" in urdu. Fashion is like a mirror- It's a reflection of the times. And if it doesn't reflect the times, it's not fashion. Because people aren't going to wear and adopt and live it. Keeping this in mind the logo had to be on the lines of traditional yet post modern philosophy of design, which reflects its time and allows people to relate to it.
Initial Sketches for the logo
Final logo
Some color options
