School Project.
Canadian Red Cross is a not- for profit humanitarian charitable organization. Their mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world. Red Cross focuses on promotion of humanitarian values, disaster responses in Canada and Worldwide and provide food, shelter and clothing for the world’s most vulnerable populations. They support communities, global health, and prevent bulling and abuse.
The concept of the project is to create a series of three ads to emotionally impact the audience. The main goal of this ad is to persuade people to donate to Red Cross.