Brief:
Create an outdoor billboard for Fentimans
Idea:
Fentimans is a cool natural brew, not your typical soft drinks.
Idea:
Two women chatting with each other, sharing the "cleaning tips" of using fast and helpful product, plus the joy of hiding cooking trace, and messiness.
Key message:
No matter what culinary disaters I make, cleaning my nasty oven is fast and easy.