Prior to replatforming in 2013, Rue La La once had a dedicated mobile website. The experience was not cohesive with the desktop web experience, navigation the site was difficult and product details were not displayed optimally. 

As part of the Rue La La replatform efforts, the site incorporated responsive design ensuring the experience had more continuity from device to device. During the initial design and development, I identified an opportunity to better present product details.

The product detail page was redesigned to display a larger image and to make it easy for a user to add an item to their shopping cart.