HSTB is a not-for-profit organization dedicated to ending animal homelessness and providing care and comfort for companion animals in need. This work was part of an 11-week team made up of two graphic design students, myself included, and two photographer students.

We researched HSTB and found out that they needed to increase awareness of the services they offered and inform the public of their point of difference. Part of the solution was to produce a marketing document to unify the research and formulated objectives based on areas of opportunities to ultimately increase awareness. After identifying six major services offered exclusively by HSTB, I helped create copy-messaging platforms to promote the services in a series of posters, a website, and other applications. Each would have carefully crafted headlines and short descriptions unified by the main benefit" "only here." I was tasked with creating the website that would become the new web presence while maintaining the elements applied to the posters to display a cohesive design.