This project focuses on developing a new product and promoting it through a parent company. I created a product called Hydro+ that will be supported by Fitbit.
Hydro+ is a wearable fitness patch that measures one's hydration levels. My goal is to extend Fitbit's product line and create a brand identity that promotes my product in a unique, modern and exciting way while bringing awareness to the importance of staying hydrated.
Logo Design
Brochure
Direct Mailer
Our goal was to come up with a creative way to promote our product. Therefore, I designed a hands on and interactive direct mailer that would be memorable and stand out among the rest.
Poster
