Dynamic Identity Logo System
Tasked to create a dynamic logo system for a relevant organization, business, or service. I deconstructed the basic elements of a triangle to depict the outline of a mountain, manipulated upside down to create a secondary dynamic identity logo system for National Park Services. The concept comes from “Up to the summit, and beyond.” The product, a visual identity that preserves unimpaired the natural and cultural resources and values of the NPS.
Project for Trademark and Logo Design, SCAD, Fall 2014
