Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The mission statement of Nike says, “To bring inspiration and innovation to every athlete* in the world*.”, so clearly representing that statement was a main priority in the elite sock packaging. The result of this project is a redesign for the LeBron James Elite sock packaging while also introducing the app, Aursma, for user experience. Deciding on keeping the overall look of the package true to the brand, the outcome is sleek with an interactive app that takes this Nike product to the next level. 

Branding, Packaging