Defining scenario planning as a valuable research and planning tool.
Discussing the benefits of using scenario planning as a tool.
Understanding the objectives of the project
Breaking the project down into steps, or "Phases"
Sample of just one of the research tools used to gather, analyze, and synthesize findings
Sample of just one of the research tools used to gather, analyze, and synthesize findings
Identifying driving forces
Seeing how driving forces relate to one another in terms of certainty and significance levels for the Audi brand
Identifying "key" driving forces that are the most uncertain and most significant for the Audi brand
Identifying "key" driving forces that are the most uncertain and most significant for the Audi brand.
These served as guidance for developing the content for the scenarios. In the example above, Social and Political had the highest number of "key" driving forces. Thus, they served as the main categories of content for the scenarios for Year 20.
Understanding potential cause and effects of "key" driving forces
Identifying potential moods and names for scenarios
Sample scenario title page and mood board
Sample scenario plot outline
Sample scenario narrative page
General overview/summary of driving forces for all three year segments
General overview/summary of scenarios for all three year segments
Reflecting on the learning outcome of the project
