United States Postal Service
Key Message: Reposition USPS as a brand built by Americans.
Insight: USPS is government owned and it is very evident. They are pretty disconnected from the customers and tend to be cold and confusing.
Copy: Jade Chesser and Marianna Rodriguez Whitten; Art Direction: Jordan Cook
Direct Mail Piece
In-Store Table
Truck Wrap (different in selected cities)
