Richard Hol's profile

How do Arab men react to a finger up the ***?

Men in the Middle East are uncomfortable discussing prostate problems. It's a serious issue because it means that when prostate cancer is noticed, it's often too late. To educate men about the need to talk to a doctor when something's wrong, Dubai NGO Friends Of Cancer Patients invited Arab men for an experiment. The take out? Prostate issues may embarrass you, but there's one person you can always feel comfortable talking to - your doctor. This light-hearted but thought-provoking film won a silver in Film and a bronze in Interactive at the Dubai Lynx festival.
How do Arab men react to a finger up the ***?
Published:

How do Arab men react to a finger up the ***?

My role: ideation & creative direction. 2015.

Published: