Cathy Gu's profile

Fossil Men's Watch

We focused our attention on subtle details found in well-crafted products from the 1950s, such as glasses, shoes, cars, and cameras. Textures that inspire our design include sharp, yet sleek detailing found in finely-machined metals; the rough look, yet smooth feel of worn leather and polished enamel finishes. Matte blacks accented with highly-polished golds or silvers; deep browns; rich, dark blues. Our goal was to design a collection that will not be influenced by ever-changing trends while honoring the Fossil brand. As Mark matures, his watch is the one accessory that stays with him. Keep up with time, keep your style timeless.
 
This collection shows off subtle elements of vintage items such as cameras and cars. This Collection will bring back the past in a fresh new way to help mark celebrate heritage. 
“Representing simplicity, nobility and heritage, the Estate collection has a classic appeal with a contemporary design aesthetic. Inspired by the simplicity of vintage timepieces with contemporary styling. A timeless accessory that’s simple but sophisticated.”
Estate Mark: “Tailored suits, pocket squares, and tie clips take up a generous section of his wardrobe. In preparation for an evening night out he needs his watch to resemble the same level of sophistication and character. He wants a timeless look with contemporary style.”
Fossil Men's Watch
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Fossil Men's Watch

SCAD is collaborating with Fossil to research, idealize, develop concepts for five collections of 2015 Men's watches.

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