Nokia 510 Digital Campaign 'Trendify'
(The band used in this video co-wrote a Trendify song for the campaign, also played as the case study score).
This was in 2012, a time when social media wasn't commonly used across mass India. Instead of the usual Digital Integrated Campaign, we created a word. That word ended up leading the TVC and mainline communication too. The mainline agency wasn't too happy about that though:)
