D&AD New Blood Awards 2014

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THE BODY SHOP Brief
Creative Challenge:
Create a new visual language for their brand communications ...
They want to be relevant for the future with their own unique visual identity that reflects their DNA – a creative, intelligent, pioneering, rule breaking, law changing and original within the beauty industry and as a forward-thinking British brand.

Target Audience:
Primarily female, but not exclusively. Gen Y / Age 18-35.

Mandatories:
Four A2 poster designs, one for each of the following products
* Body Butter,
* NutriganicsTM Drops of Youth,
* Colour Crush Lipsticks,
* White Musk® Eau De Parfum.

The New Visual Language
Concept:
Since the current language used product to attract attention,

Why not transfer it beyond this stage by using emotions and sensations, which are given by the product!

As Body Shop believes there is only one way to being beautiful and that is nature’s way, we aptly used the message for these posters giving everyone who uses the body shop products a boost to try and experience the feelings and emotions given by them.

Each product has its special impact. So, we tried to highlight it using:
* Different positions of abstracted face.
* Products primary ingredients.
* Circular shapes in the background with different colors and textures depend on the product’s effect.
* Product actual color.
* Textured background that adds beautiful touches in the posters.