Purpose: D&AD Student Award Competition
Client: Grazia fashion magazine
Brief: To promote Grazia "looking the world through its fashion lens" among industry people in the events of the London Fashion Week.
Art Director: Ken Hui
Copywriter: Ken Hui
Client: Grazia fashion magazine
Brief: To promote Grazia "looking the world through its fashion lens" among industry people in the events of the London Fashion Week.
Art Director: Ken Hui
Copywriter: Ken Hui
Idea One: Hand shake + stamp
A handshake is a greeting for any occasion but here is a cost effective way to get in touch with those visiting the London Fashion Week. By using a stamp and little hand power, welcomed visitors can share in the eye of Grazia to look at the world through a fashion lens.
Idea Two: Hug + sticker
A hug is a special greeting for a special occasion. It can be a cost effective way to get in touch with those celebrities and dab-hands visiting the London Fashion Week. By giving warm hugs and stickers, visitors can find the eye of Grazia sticking tight to its commitment to style and the best in the fashion world.
