CLIENT: Philadelphia Cream Cheese
IDEA: Promote Philadelphia’s 22 unconventional new flavors by admitting the truth behind their creations. Boredom, and an out-of-touch effort to keep up with trends.
Art Director: Hannah Rand
Copywriter: Connor Addario
PRESS RELEASE
(Creates awareness for new flavors.)
(Creates awareness for new flavors.)
PRINT
(Brings campaign voice to life by showcasing 3 strange new flavors.)
(Brings campaign voice to life by showcasing 3 strange new flavors.)
SAMPLE PACK
(Sample pack of 3 flavor combinations are released in efforts to attract attention, while giving consumers the chance to try out and find their favorite flavor without fully committing to a full pack of a singular flavor.)
(Sample pack of 3 flavor combinations are released in efforts to attract attention, while giving consumers the chance to try out and find their favorite flavor without fully committing to a full pack of a singular flavor.)
DIRECT MAIL: A post card doubling as a coupon pushes those who are hesitant about trying out the new flavors to do so.
IN STORE
(Drives consumers to check out new Philadelphia flavors.)
(Drives consumers to check out new Philadelphia flavors.)
