Crumble & Bites

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Crumble & Bites is a small eatery located in Bandung, Indonesia.
Adopting the concept of Australian brunch, the restaurant also serves
possibly one of the best desserts menu in town.

From the naming process we knew
that the big picture was to create a versatile branding that looks
shopisticated and cute at the same time.

We also tried to create a brand that is more personalised,
hence why we use a lot of more humorous & conversational wording.

Also the graphic devices & icons used as simple & straight forward
to help the audiences relate more to the whole story of the brand.

If we can describe the brand as a person.
It's almost like having a girl friend dressed up
like Audrey Hepburn with a really good sense of humour.