Problem
RIT Alumni often do not distinguish specific RIT programs they are donating to. This has ranked RIT Alumni donation lower than the national average.
Brief
Giving CIAS focuses on reconstructing the web experience and user interface of a donation process for RIT's College of Imaging Arts and Sciences.
Solution
Showcase CIAS and increase specific donation traffic by creating an inspiring, easy web experience.
Project Goals
OPTIMIZATION Distinguish a clear, direct pathway to specific designations
CONNECTION Feature student work and college activity to inspire and involve donors
CONVERSION Refresh and simplify donation process to guide donors from start to finish
CONNECTION Feature student work and college activity to inspire and involve donors
CONVERSION Refresh and simplify donation process to guide donors from start to finish
Visual Designs – Donation Form
Visual Design – Landing Page
Current Web Experience – Landing Page & Donation Form
Information Architecture – Landing Page & Donation Form
Design Direction – Calm • Smooth • Solid
