2012 & 2013 Annual Reports for Athabasca Oil Corporation
2012 AR
My main responsibility was in creating the cover design and overseeing direction of photography. The emphasis was on brand management process and we partnered with a design agency. Working with a professional writer I assisted on copywriting, proofreading and editing, as well as design. The art /layout and preparation was undertaken by the agency with my assistance.
2013 AR
With a change of direction that aligned itself with a new strategic plan, this annual report design still centred around the company's key assets, but full colour and more photographs were included to represent the company's growth and development.
My contribution was through art and photographic direction. The actual document design consisted of a four-page introductory letter that included an overview of financial information. Reducing the content allowed us to minimize the production costs and turnaround time, while the photos gave a quality snapshot of the multiple operations that the company continued to be involved in.
With a change of direction that aligned itself with a new strategic plan, this annual report design still centred around the company's key assets, but full colour and more photographs were included to represent the company's growth and development.
My contribution was through art and photographic direction. The actual document design consisted of a four-page introductory letter that included an overview of financial information. Reducing the content allowed us to minimize the production costs and turnaround time, while the photos gave a quality snapshot of the multiple operations that the company continued to be involved in.
