Apple Camp is an already existing program that endorses creativity and brings the inner workings of children minds to life. Every year Apple hosts a 3 day workshop where 8 to 12 year old children go to their local store and build up their creative confidence through the art of film-making, illustration, and sound design.

 

Each activity, whether they're making their own movie or interactive book,  stimulates the inventive side of these kids and enhances their artistic senses. Kids have an innate capacity to stream all sorts of imaginative ideas and that shouldn't be lost in thought but rather exposed to the world.

 

That is why this camp is one of the first steps towards motivating kids to express these powerful ideas in an entertaining environment where they can feel inspired and ultimately desire pursue a creative path in life: the path for a better future.