Objective: To create a processbook for the SCAD (Savannah College of Art and Design) and Fossil CLC (collaborative class) during fall 2014. Our team was to make five men's watch collections for the 2015 holiday season. Adventure and exploration were strong themes throughout--maps graphics and textures were a great source of visual inspiration. Of course, we were always guided by the modern vintage aesthetic that defines the Fossil brand.
photos by Linnea McCarty
envelope executed by Ruan Basson
introductory pages
transitional pages for each collection
team & objective
inspiration & concept
color-coded page borders
refined sketches
borders describe process stage
final renders
photo story
