Direct Marketing proposals A sample of personal works developed for well-known brands.
NIKE: "Play everywhere" Rethinking about the appearance of some urban elements. In picture: street bollard become in a basket ball.
Duracell Use of urban advertising elements to highlight content
CocaCola:for travellers Designed for airports, train or bus stations, the proposal consist in the revision of a trip bag to look like it shows its content.
TITSA: "Dormir bien es vivir mejor" («The better sleeping is the better way of living») Use of spanish play-on-words and picture in the back of a bus of Transportes Interurbanos de Tenerife S.A. (TITSA). The purpose is to promote a new fleet of vehicles, quieter and evironmentally friendly.
Edding markers: "Pocas cosas son tan permanentes" («Few things are more permanent») Proposal of print advertising. In picture: use of the popular icon of Pisa Tower, replaced by the brand product.
Edding markers:"Few things are more permanent" Edding another proposal, following the line described above. In picture: the Edding markers can be as indelible as the night darkness.
Auditorio de Tenerife Use of the urban advertising forniture to highlight the product. In picture: view of a ticket sticking out of back pocket.
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