PROJECT OVERVIEW
The purpose of this project is to gain skills in design of visually and conceptually effective trademarks and logos, specifically for dynamic systems. Using research and technical skills, to identify and develop key elements vital to design an effective mark and apply the mark appropriately.
GOALS & OBJECTIVES
Design a dynamic logo system for an organization or service. Using marks, typography and color to develop a systematic strategy that will create a consistent and flexible solution.
DISCOVERY
Spoleto Festival USA is an annual event in its 39th year. It is located in Charleston, SC. The fesitval is 17 days filled with music, theatre, dance and physical theatre. People from all over come to join in the tradition of the festival and enjoy the unique experience.
Spoleto Festival’s mission is to present innovative contemporary forms of performing arts and maintain a dedication to young artists while presenting programs of the highest artistic caliber.
DELIVERABLES
Dynamic logo system, Event Brochure, Ad poster, Event signage
Logo System
Event Brochure
Ad Poster
Event Signage
PROCESS
