Project Turn Around

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    PROJECT OVERVIEW
    One 80 Place, previously named Crisis Ministries, is a non-profit based in Charleston, South Carolina. One 80 Place provides food, shelter and hope to end homelessness and hunger one person and family at a time. Through existing sponsorships and partnerships One 80 Place has become one of the leaders in the fight to end homelessness. One 80 Place seeks local and national businesses and owners to assistance in expanding their mission throughout the United States.
     
    GOALS & OBJECTIVES
     
    The outcomes of this project should make One 80 Place distinguishable among their co-laborers.
     
    TARGET AUDIENCES
    The first target audience is business heads and owners. The main point of contact to business owners is a mircrosite explaining the benefits of a partnership. They are also targeted by using an ad campaign that explains the severity of homelessness. The ad will run in business journals. A second target audience is the general public. Guerrilla packaging will be used to create an emotional appeal. The food rescue truck will also catch the eye of potential volunteers.
     
    DELIVERABLES
    Microsite, Food rescue truck, Guerrilla packaging, Magazine advertorial
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    MICROSITE
     
    This a one page microsite that gives more insight into the purpose
    of Project Turn Around. The site is targeted to business executives
    and owners that would like partner with One 80 Place and know
    the benefits of such a partnership.
  • FOOD RESCUE TRUCK
     
    This is the new look for a food rescue truck that local resturants
    can donate to as well as the community.
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    GUERRILLA PACKAGING
     
    The idea of this package is to entice the viewer with an
    inviting message offering a free lunch and inside they will
    find someone’s trash. Below the trash is a message about
    how many people consider "someone’s trash" their dinner.
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    ADVERTORIAL
     
    The goal of this advertorial is to call attention to the amount of
    homeless veterans in America. The piece will use a gate fold
    to reveal the information in an impactful way.
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    PROCESS
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    THANK YOU FOR VEIWING
     
    ** This project is not in official affliation with One 80 Place **