The project was to design the entire 360* campaign for Mahindra E2O. This entire project was divided into two parts. The first part of the process involved strategizing the entire communication plan for the campaign. Whereas the second part involved exploring various media options in respect to  the specific visual communication so as to promote the product.

 

The Following presentation will take you through the entire process of the Strategy Planning. And the later half of the project will showcase the various medias and ideas, of how the campaign was adopted on various platforms(Print, TVC, Innovative, Ambient etc.).

Following are the few iterations that were explored in terms of taglines and visual communication for the print advertisements. The size of these print adverts are full page, half page and quater of a page.

The next outlook was to take the same concept onto outdoor and ambient media platforms. The outdoor advert that was designed was iterated to be interactive as well as playful hence increasing the human interaction with the communication. The idea was to install interactive screens at bus stops where people could play simple games while waiting for their rides.

The innovative media was based around one of the prominent features of the product that is controlling the car with your smartphone, therefore the innovative media idea was to procreate a larger than life smartphone and install it in shopping malls so that people could have an hands on experience with the car.