Season Launch
Leveraging the Toronto Raptors’ “We The North” TV spot, we further depicted the message of inclusion in the campaign by taking players out of their uniforms and integrating them into local neighbourhoods around the city, bringing them closer to their fans and where they play the game of basketball. Images were captured showing the grittiness/swagger of the “We The North” campaign and the final product was plastered in various locations across the city.
Silver Clio Sports Award (Integrated Campaign)
Applied Arts Photography Award 2015
Case Study
Tactical Ads
To inspire our fans to come out to games and represent our new attitude and swagger, we used aggressive shots of our players, complimented with a call to action, or rather a call to arms, to come out and make our home court a truly difficult place for opposing teams. This resulted in sold out season seats and an atmosphere inside our arena that gave a new meaning to the term, home court advantage.
To further infuse pride in our city we captured real ballers playing on recognizable courts throughout the city.
The following photography was integrated in Season Tickets, Environmental graphics & In-Arena
