Target Audience: Ladies going through those unfortunate break-ups.
Current Perception: Why would you buy a bunch of little Milky Way Bites when you could purchase a giant Milky Way bar.
Key Message: Milky Way Bites can be your salvation when it comes to going through a break-up.
Assignment: Michelle and I were given the product and told to advertise solely the bite-sized treats through the creation of a microsite that involves some sort of social media.
Hand-coded with Text Wrangler (html/css)
Art Direction and Copy: Michelle John and Jordan Cook
Microsite
Break-Ups Bite Care Package sent directly to the Hall of Fame winner
