Target Audience: Young adults with a lot on their plate but want to heard and maybe even cheered up.
Current Perception: 7Up is a brand that sponsors big music events, extreme sports, and the idea that life is crazy so 'Live It Up'.
Current Perception: 7Up is a brand that sponsors big music events, extreme sports, and the idea that life is crazy so 'Live It Up'.
Key Message: Life can get too crazy sometimes and you need a venting session where you can be yourself and voice your opinion.
Assignment: Michelle and I were given the product and told to find an old campaign that 7UP did before or around the 90's and create a microsite and change the art direction, copy, etc. but attempt to keep the overall message. We were required to hand code the entire site and incorporate an emerging technology. The previous campaign we selected was the "uncola" campaign that had the key message of stay true to yourself and challenging the status quo.
Coded using Text-Wrangler (html/css).
Art Direction/Copy/Coding: Michelle John & Jordan Cook
