Campaign for the UN's Objective 2015
The briefing: To raise awareness of the high maternal mortality rate in poor countries.
The Idea/concept: For many women in poor countries, pregnancy is a death sentence.
TV
"For lack of basic health care, for many women in poor countries, pregnancy is a death sentence. Don't let the world leaders forget it."
Press
"For many women in poor countries, pregnancy is a death sentence.
Over a million of them are condemned every year for lack of basic health care. The world leaders commited themselves to reduce that number by 75% until 2015. Don't let them forget it."
Over a million of them are condemned every year for lack of basic health care. The world leaders commited themselves to reduce that number by 75% until 2015. Don't let them forget it."
Detail
