Target Audience: Mothers and Fathers with families that want to get involved in their community through volunteering and giving to the homeless in their city.
Insight: Quaker is a family brand, we all know that. But in order to take it one step futher, I would like to increase the families presense in their local community through Quaker. There is no better way to do this than volunteering. So why not volunteer to give back to the homeless.
Key Message: Provide families a combination of volunteering, donating, and rewards through Quaker with help from Poverty USA.
Art Direction and Copywriting: Jordan Cook
Microsite
Mobile Application
Print Advertisement
Poster/ Flyer
Banner Ad
Billboard
