There's nothing like the soothing, feet up on the table, three episodes into your favorite show, feeling of being at home. Unless it's actually 2:30pm on a stickey subway. You could stress that you're not in your favorite slippers. Or have a Lipton Tea and let it's calming warmth take you away. You may be out, but home is where the tea is.
Art Director: Rob Buchel
Copywriter: Nnamdi Oghedo
Social Campaign
A social campaign coupled with the print. For every time someone shares where Lipton makes them feel at home using #2ndHome, lipton will donate a dollar to Habitat for Humanity, to help those unfortunate enough not to have a home.
