Isabel Ortega's profile

Sharpie Integrated Campaign

Isabel Ortega
•
Sharpie Integrated Campaign
 
Meant To Last
 
Not all things are meant to last, but for those that are, there's Sharpie. Upon following the link to the website in which users will be prompted to join a contest through Instagram and see if their submissions are meant to be permanently placed somewhere in NYC.
 
Non Font typography design Website Design microsite design print ads Integrated Campaign social media campaign
Non Font typography design Website Design microsite design print ads Integrated Campaign social media campaign
Non Font typography design Website Design microsite design print ads Integrated Campaign social media campaign
Place Your Mark
 
The microsite will be the hub to the user experience. Through the site, participants will learn how to participate in the contest, enter codes to locate pieces and view the online exhibit.
Non Font typography design Website Design microsite design print ads Integrated Campaign social media campaign
Non Font typography design Website Design microsite design print ads Integrated Campaign social media campaign
Instagram
 
Users will submit their pieces using #placemymark. Sharpie will send the winners a code to enter in the site which will allow them to see their permanent location or live through Livestream.
Non Font typography design Website Design microsite design print ads Integrated Campaign social media campaign
Livestream
 
Livestream will be embedded in the website and used as a way for participants to find their piece in the real world in real time.
Non Font typography design Website Design microsite design print ads Integrated Campaign social media campaign
Non Font typography design Website Design microsite design print ads Integrated Campaign social media campaign
Sharpie Integrated Campaign
Published:
Isabel Ortega's profile

Owner

Isabel Ortega's profile
Savannah, GA, USA

Sharpie Integrated Campaign

Integrated Campaign for Sharpie Role: Art Direction, Concepting Alexandra Weinberg: Copywriting, Concepting Betsy Appling: Concepting

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial