This is a campaign launch with new banner sets, really trying to push the brand a bit and make it stand out. The idea is to have a quick catch line on the first frame, but the second frame is where the banner will really grab your attention and then it pitches a tagline that sums it all up, following with an amazing limited special for those who could take advantage of such a deal (really trying to associate with the end user, make it a WIN for them) ending it off with a tagline that is impressive for Juniva "Only the best brands at your fingertips" ENJOY :)

 

Bellow you will see a storyboard for the two concepts: One for sport (ON LEFT) and one for women (ON RIGHT)