Campaign launched 2012
Creative Teams
Creative Director: Theresa Tsang
Art Directors: Christel Chong, Adrian Tan
Copy Writers: John Royce
Designer: Lim Kean Woei, Ann Yong
AWARDS:
2013 Event Marketer of the Year - Agency
Somersby “Grow An Apple Tree” Best Multi-Channel Campaign Gold
Somersby “Grow An Apple Tree” Best Use of Social Media Gold
Somersby “Grow An Apple Tree” Best Use of Mall/Shopping Centre Gold
Somersby “Grow An Apple Tree” Best Digital Integration (Consumer) Silver
Somersby “Grow An Apple Tree” Best Consumer Event Bronze
2013 Markies
Somersby “Grow An Apple Tree” Best Idea – Integrated Media
Somersby “Grow An Apple Tree” Best Idea – Out-of-Home
Somersby “Grow An Apple Tree” Best Use of Mobile
2013 Marketing Excellence Awards
Somersby “Grow An Apple Tree” Excellence in Digital Marketing Bronze
2013 Dragon of Asia
Somersby “Grow An Apple Tree” Best Mobile Marketing Campaign in Asia Bronze
2013 Dragon of Malaysia
Somersby “Grow An Apple Tree” Best Mobile Marketing Campaign Gold
Somersby “Grow An Apple Tree” Best Integrated Communications Campaign Silver
Somersby “Grow An Apple Tree” Best Social Media Campaign Silver
Somersby “Grow An Apple Tree” Best Product Launch/Relaunch Campaign Silver
Somersby “Grow An Apple Tree” Best Brand Trial or Sales Generation Campaign Bronze
2013 ame awards (New York)
Somersby “Grow An Apple Tree” Beverages: Alcoholic Finalist Certificate
