BarIII (Macy's Inc. "Impulse" Launch)
Press Event, Pop-up Shop and Marketing Campaign
Press Event, Pop-up Shop and Marketing Campaign
The idea behind this campaign launch was to take the unique styles of 3 fashion bloggers and have each one curate the look behind Macy's new fashion brand, barIII. Each blogger had their own interpretation of the line, conveying the versatility of the collection. From what started as just the design of a Lookbook, became a national campaign including wildpositings throughout NYC, full page advertisements in the style section of the NY Times, and ultimately the planning, execution and design of Macy's first ever NYC pop-up shop!
