At Carolinas HealthCare System, we deliver value-driven care that puts the patient first, always. We gather and analyze data from our diverse patient population to offer high-quality care, better outcomes and an overall better experience for our patients and their families. We used this data to develop dozens of initiatives over the past two years, reducing healthcare costs, decreasing the readmissions to our hospitals and, most importantly, saving lives. The Carolinas HealthCare System Value Report was our way of sharing – with employees and with communities everywhere – the many ways in which we are creating value for our patients, reaching a higher standard of care.

 

To complement the content, we opted for a neat, clean design. I emphasized the “stand out statistics” with interesting typographic treatments  and bound the book in a perfect bound with glossy pages, making the photos pop. Our new branding style is reflected in the cohesive colors and the interesting photo composition used throughout. We invested in a full-day photo shoot for specific, dynamic images to showcase the quality of care we provide.

 

The Value Report was printed and distributed to corporate and medical executives, colleagues in departments responsible for delivering care, and the physician and provider recruitment department. We also made the report available online through our employee and consumer websites.