In the background Dutch Portfolio already worked for an extended period of time with DrieTour. At the beginning of 2014 we were asked to assist DrieTour with the transition to a new strategy and appearance. With this transition DrieTour wanted to get a more modern look, but still remain recognisable. Dutch Portfolio had the lead in this.
During 2014 we ensured the renewal of the corporate identity and transformed the travel brochure to an inspiring travel magazine
About DrieTour
For over 30 years DrieTour organises group travels to destinations in and outside Europe. Quality travel to inspiring destinations in which they always look for surprising sights and exclusive experiences.
Restyle corporate identity
The restyle of the new travel magazine started with an update of the DrieTour logo. The new logo is clean and modern and is strengthened by the pay-off ‘Reizen die inspireren’ (Travels that inspire). After the logo the whole corporate identity is renewed. All the communication like the website, newsletter, stationary and business cards got a new look.
Travel magazine
After the logo restyle we renewed the travel brochure. DrieTour wanted a magazine look and content that focuses on inspiration. The goal was to inspire more people and show the quality of their travels. To achieve these goals we chose full-page photos of the destinations. With the matte paper the personal stories come to life.
Editorial
In the transformation of the magazine it was important that both photos and text were inspiring. Therefore we organised a workshop ‘ narrative writing’ for the product managers.
After the workshop Dutch Portfolio edited the texts. This way the entire DrieTour team was involved and at the same time the quality could be monitored. In terms of content, much has changed. We chose for personal stories of the travel and local guides. There are many background stories and inspiring descriptions about the destinations. This creates a personal magazine.
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