In our retail management class we created a mock-up for a pop-up shop, during Art Basel featuring collaboration between Saint Laurent Paris and Tom Fruin. We wanted to create a space that was in memory and paid homage to Yves Saint Laurent while still creating products that would attract the Miami customer. Below is the link of the market report on the Company Summary, Market Analysis, Target Consumer, Store Location, Design, and Product, Communications and Promotional plan, as well as the Financial Plan.
Co Owners: Yasamin Rahmanparast, Taylor Ruparel, Chelsea Nabergall