Atrapalo / Re-live it ("Revívelo")
Integrated campaign.
"Re-live it" is the name of the fictitious company created by the agency.The company has a very special occupation: implanting memories in the minds of the people.To introduce itself, the company launched a TV Commercial in which explains its work, ensuring that this procedure is painless, without side effects or consequences, and asks for volunteers to test it.
The brand, Atrapalo, does not appear in the TV Commercial, at least apparently (the logo is very similar to relive Atrápalo), or appear later in a second spot to give answers to the questions posed, because there will be a second spot. If someone wants answers, should go looking for the place where one usually goes to find the answers: the Internet.
It will be online where the curious will discover that, indeed, when we travel experiences implanted in our minds will never been forgotten, which is a painless process and that everyone can choose the type of implant for enjoying an experience that will never forget.
The campaign includes television, print and online campaign, which are the media where "Re-live it" is launched, and web platforms and social networks, where "Re-live it" becomes Atrapalo.
Integrated campaign.
"Re-live it" is the name of the fictitious company created by the agency.The company has a very special occupation: implanting memories in the minds of the people.To introduce itself, the company launched a TV Commercial in which explains its work, ensuring that this procedure is painless, without side effects or consequences, and asks for volunteers to test it.
The brand, Atrapalo, does not appear in the TV Commercial, at least apparently (the logo is very similar to relive Atrápalo), or appear later in a second spot to give answers to the questions posed, because there will be a second spot. If someone wants answers, should go looking for the place where one usually goes to find the answers: the Internet.
It will be online where the curious will discover that, indeed, when we travel experiences implanted in our minds will never been forgotten, which is a painless process and that everyone can choose the type of implant for enjoying an experience that will never forget.
The campaign includes television, print and online campaign, which are the media where "Re-live it" is launched, and web platforms and social networks, where "Re-live it" becomes Atrapalo.
TV Commercial
Website
